Lesson Plan for Senior Secondary 3 - Commerce - Introduction To Marketing

**Lesson Plan: Introduction to Marketing** **Target Audience:** Senior Secondary 3 Commerce Students **Duration:** 90 minutes **Objective:** By the end of this lesson, students will be able to: 1. Define marketing and its importance in commerce. 2. Understand the key components of the marketing mix (4 Ps: Product, Price, Place, Promotion). 3. Identify different types of markets and marketing strategies. 4. Analyze basic real-world examples of marketing strategies. **Materials:** - Whiteboard and markers - Projector and computer - PowerPoint presentation - Printed handouts with key concepts and exercises - Case study materials - Flip charts and markers **Lesson Outline:** 1. **Introduction (10 minutes)** - Greet the students and introduce the topic. - Ask a few introductory questions to gauge students’ prior knowledge about marketing. - Example questions: "What comes to your mind when you hear the word marketing?" "Can you name a company that you think does good marketing?" 2. **Presentation on Marketing (20 minutes)** - Present a PowerPoint that covers: - Definition of marketing. - The role of marketing in business. - The marketing mix (4 Ps: Product, Price, Place, Promotion). - Types of markets (consumer markets, business markets, global markets, etc.). - Pause intermittently to ask questions and engage the class in discussion. 3. **Deep Dive into the 4 Ps (20 minutes)** - Break down each component of the marketing mix: - Product: Discuss product life-cycle, product design, and branding. - Price: Explain pricing strategies, factors influencing price decisions. - Place: Cover distribution channels, logistics. - Promotion: Discuss advertising, sales promotions, public relations, personal selling. - Use real-world examples and case studies to illustrate points. 4. **Group Activity: Case Study Analysis (20 minutes)** - Divide students into small groups. - Give each group a case study related to marketing strategy (choose current, relatable cases). - Have each group identify the marketing mix elements in the case and discuss how the company uses them. - Groups present their findings to the class. 5. **Class Discussion: Marketing Strategies (10 minutes)** - Discuss different marketing strategies such as niche marketing, mass marketing, relationship marketing, etc. - Encourage students to think of examples for each type of strategy. 6. **Q&A and Recap (5 minutes)** - Open the floor for any remaining questions. - Summarize the key points covered in the lesson. - Highlight the importance of understanding marketing in the context of commerce. 7. **Homework Assignment (5 minutes)** - Assign a brief homework task to reinforce learning: - Option 1: Write a short essay on a company's marketing strategy you admire. - Option 2: Create a simple marketing plan for a hypothetical product, including descriptions for each of the 4 Ps. **Assessment:** - Participation in group activity. - Quality and clarity of group presentations. - Completion and understanding demonstrated in the homework assignment. **Resources:** - Textbook reference: "Marketing Management" by Philip Kotler (for further reading). - Online resources for case studies, such as the Harvard Business Review or business news websites. **Note:** - Adjust the pace according to the class's understanding and engagement. - Provide additional support and clarification for any concepts students struggle with. - Encourage active participation and critical thinking throughout the lesson.